WiscoREIA Appleton: Scaling a portfolio, Setting up Systems, and Role Delineation (13 May 2026)

Wed, 13 May 2026 22:30:00 GMT

Scaling a portfolio, Setting up Systems, and Role Delineation

What does it really take to grow your real estate portfolio and create the time freedom you set out for in the first place?

At this upcoming WiscoREIA meeting, Scott and Shannon are pulling back the curtain on how they successfully scaled their portfolio, built their own property management company, and designed a business that actually supports their lifestyle—not the other way around.

You’ll learn:

✅ How they scaled their portfolio strategically (without chaos)

✅ Why they chose to start their own property management company

✅ The systems that keep everything running smoothly behind the scenes

✅ How clear role delineation transformed their efficiency and results

✅ How they’ve created more time freedom to travel and enjoy life

Scott focuses on operations and maintenance, while Shannon leads property management, marketing, and strategy for their new venture, Bay House Landing—giving you a real-world look at how dividing roles the right way can unlock serious growth.

If you’ve ever felt overwhelmed trying to do everything yourself, this is a session you don’t want to miss.

Come learn how to scale smarter, not harder—and build a business that works for you.

Speakers: Scott and Shannon Richardson

Scott and Shannon Richardson began their real estate investing journey in 2020, starting with one rental property and quickly grew to 68 units in less than three years. Their real estate experience spans residential (short term, mid-term, and now mostly long term rentals), starting their own property management company, and most recently they purchased a commercial building to start an event venue, check it out at BayHouseLanding.com

In 2021, Shannon transitioned from a traditional W2 career into full-time real estate to concentrate on acquisitions and growth. In 2023, Scott joined real estate full-time to focus on operations and maintenance.

Beyond real estate, Scott and Shannon support solo-preneurs and real estate investors through mentorship and coaching and are also Lifeonaire coaches. Their goal is to help entrepreneurs gain confidence, scale their businesses, and build lives with more purpose and time and financial freedom.

WiscoREIA’s Appleton Meeting Always Meets on the 2nd Wednesday of the Month from 5:30 pm - 8:00 pm!

Host: Geoff Possley & Kent Zaretzke

Geoff is a part time buy and hold investor with investments in the Fox Valley and Sheboygan area. He is a full-time aircraft certification engineer for Gulfstream Aerospace in Appleton where he lives with his wife Laura and four children Carter, Madeline, Rowen and Brielle.

Geoff got started in real estate in 2005, with very little REI knowledge, when he purchased a single-family home with the plan to do a live-in flip over the next few years. After the bubble burst in 2008 his focus shifted from turning a profit to simply breaking even. This led Geoff to step away from real estate for a number of years until he discovered WiscoREIA in 2018 where he finally was able to acquire the knowledge and network that was necessary to be successful in real estate investing. His goal is to use REI as a means to retire early from engineering.

Geoff currently invests in single-family and small multi-family properties that he operates as traditional rentals as well as short term furnished rentals. In his free time Geoff enjoys camping with his family, playing golf, snowboarding, hunting, and good beer.

With over 15 years of experience as a business owner, Kent Zaretzke has built a strong reputation for leadership, craftsmanship, and growth in the Fox Valley area. He has been a dedicated sponsor of Wisco REIA for the past 10 years, actively supporting and contributing to the local real estate investing community.

As a seasoned real estate investor, Kent owns multiple investment properties and is deeply involved in the renovation process, bringing a hands-on approach to improving and adding value to each project. His passion lies in building businesses, creating opportunities, and helping others achieve financial freedom through real estate.

Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!

Meeting Location:

Wilder's Cutting Edge Bistro

2639 S Oneida St

Appleton, WI 54915

Please enjoy food, drinks, and TIP YOUR SERVERS!

**Time Schedule**

5:30 pm - 6:00 pm - Doors open early for Networking

6:00 pm - 8:00 pm - Speaker Presentation

The meeting ends at 8:00 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.

You can stay after the meeting as well to network! Remember to bring your deals!

Our doors are open to EVERYONE!

***Make sure to pre-register***

Click here to pre-register!

WiscoREIA upcoming events

WiscoREIA Appleton: Scaling a portfolio, Setting up Systems, and Role Delineation (13 May 2026)