Direct Mail 101: Your Guide to Direct Mail Marketing
Dave Schaaf from Yellow Letters Complete will be discussing an introduction to direct mail for real estate. He will cover everything you need to know to start your first direct mail campaign and offer tips investors who are already familiar with direct marketing.
- How to develop a mailing list based on your strategic approach
- Structuring an effective and clear message to spark calls from motivated sellers
- Choosing an appropriate mail piece to deliver your message
- Following up with your leads over time to maximize response
Dave Schaaf is the CEO of Yellow Letters Complete, a direct mail marketing company that specializes in personalized, handwritten mail for real estate.
Dave’s aim for Yellow Letters Complete has always been to offer a “white-gloved service” to each and every client that is second to none. YLC creates affordable, effective campaigns for and can handle each and every step: from the mailing list, message, mail piece, and more.
After graduating from Northwestern University, Dave moved on to work as an Investment Banker with J.P. Morgan. From there, he helped Cisco Systems invest in emerging technologies across the US, Singapore, and India. Before joining Yellow Letters Complete, Dave developed an automated real estate financing platform at Lenda (acquired by Reali Loans).
What value can we bring that will bring maximum return to you and your business?
- Learn strategies from real estate experts!
- Different topics every week (Marketing, Wholesaling, Insurance, Investing Strategies, Hard Money Lending, Current Real Estate Issues, Trends, and many more!)
- Ask questions, take notes!
- Experience the complete learning experience in the comfort of your home and in your PJs!
- We will bring WiscoREIA to you!
Additional Meeting Info:
Date: June 17, 2020
Time: 7:00 PM - 8:00 PM CST
Location: Zoom Online Meetings
Register now and receive the Zoom Link through your email! If you are not yet a WiscoREIA Member, join us at www.wiscoreia.com.