WiscoREIA Racine-Kenosha: Boutique Assisted Living: The Quiet Cash Flow Business Hiding in Plain Sight (16 Jun 2026)

Tue, 16 Jun 2026 22:30:00 GMT

Boutique Assisted Living: The Quiet Cash Flow Business Hiding in Plain Sight

Join us as Brandon pulls the curtain back on one of the most overlooked and fast growing niches in real estate, boutique assisted living.

He is going to show what this business really looks like, how these homes work, how he finds and buys them, how he finances them, how he sets them up, and how they cash flow like a rental, but with a much bigger long term need behind them.

He is also going to talk about the "silver tsunami" that is happening right now as millions of seniors age into needing care and why small boutique assisted living homes are filling a massive gap that big box facilities are failing at. He will share why this is a real business, how normal people can get involved, and why this asset class is growing into a multi billion dollar space with huge demand over the next several years.

Register now and make sure not to miss this one!

Speaker: Brandon Schwab

Brandon Schwab is a lifelong entrepreneur with 28 years of self-employment experience and a passion for solving broken systems. Since age 15, he’s focused on identifying problems and creating action-driven solutions. His current mission is transforming the senior living industry through Shepherd Premier Senior Living, offering small, home-style communities with significantly higher caregiver-to-resident ratios than traditional facilities.

As Founder and CEO, Brandon is driven to replace family guilt with peace of mind by delivering exceptional care. His goal is to build 300 homes by 2035 to help meet the growing demand for quality senior housing. Known for his energy, clarity, and no-nonsense approach, Brandon continues to raise capital, engage investors, and advocate for better senior care—because doing what’s right can’t wait.

WiscoREIA Racine-Kenosha Always Meets on the 2nd Tuesday of the Month from 5:30 pm to 8:15 pm!

Host: Ray Thorsen & Ken Collins

Ray began his interest in real estate investing in 1999. His parents let him continue to live at home for free after he finished school, as long as he was saving his money. This allowed him to buy his first duplex, which he renovated, put tenants in, refinanced and bought another duplex. Today, that is called the “BRRRR” method. He continued to “House Hack” and “BRRRR” numerous times which led to experience in flipping houses, private lending, as well as, creative finance deals.

He always loves talking about real estate sharing what he has learned to do and what not to do. He also enjoys making business connections and learning from others’ trials and triumphs.

Outside of real estate, he loves spending time with his family. He is an aspiring wood worker, welder, and tinkerer. He likes to play golf, ride motorcycles, and go for cruises in the convertible with his kid.

Ken's journey began in the field of social work and psychotherapy, where he dedicated a decade to helping others navigate their personal challenges. Seeking new horizons, he transitioned into the tech industry, joining Hewlett-Packard. Over the next 24 years, he evolved from a Computer Engineer to a Global Project Manager, culminating in his leadership of the Global Sales Lead program, which under his stewardship generated nearly $1 billion in sales each year.

In 2016, Ken pivoted to real estate investing, initially employing the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) method. Upon retiring from corporate life, he focused on creative deal structuring, mastering techniques like Subject-To (Sub2), Lease/Options, and Land Trusts. His portfolio includes over 50 Real Estate transactions in the last 8 years, ranging from mobile homes, single family and multifamily properties, showcasing his versatility and expertise in the real estate market.

Ken credits much of his real estate knowledge and sharpened skills to his active participation in the many WiscoREIA Madison education programs. Through joining their Coaching Program, completing the Blueprint course, and engaging in numerous educational opportunities including hands-on property tours and weekend training events from a variety of speakers sponsored by the REIA, Ken has continuously expanded his expertise in real estate.

Ken is renowned for his proficiency in lead generation and deal negotiation, leveraging a multitude of creative strategies to craft win-win scenarios in real estate. He now steps into his role as a coach for aspiring real estate investors, eager to share his knowledge and experience. He is always on the lookout for personal growth opportunities, being an active member of groups like Lifeonaire and the Generations of Wealth Mastermind group, which further fuel his passion for continuous learning and development.

With a life that beautifully blends family, community, technology, and real estate, Ken Collins is not just a coach but a mentor who understands the art of building wealth through real estate while maintaining a life of balance and fulfillment.

Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!

Meeting Location:

Route 20 Bar & Grill

14001 Washington Ave

Sturtevant, WI 53177

Please enjoy food, drinks, and TIP YOUR SERVERS!

5:30 pm - 6:00 pm - Doors open early for Networking/Check-in

6:00 pm - 8:15 pm - Speaker Presentation

The meeting ends at 9:00 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.

You can stay after the meeting as well to network! Remember to bring your deals!

Our doors are open to EVERYONE!

***Make sure to pre-register - We are now Cashless***

Click here to pre-register!

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WiscoREIA Racine-Kenosha: Boutique Assisted Living: The Quiet Cash Flow Business Hiding in Plain Sight (16 Jun 2026)