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• WiscoREIA Milwaukee: STR Guest Experience Masterclass: Turn Every Stay into a 5-Star Story

  • When
    13 Oct 2026
  •  
    6:00 PM
  • Location
    DoubleTree Milwaukee - Brookfield | 18155 W Bluemound Rd Brookfield, WI 53045

  STR Guest Experience Masterclass:

  Turn Every Stay into a 5-Star Story

  Click here to register!

  
  

  Want to stand out in a saturated short-term rental market?

  It’s not just about the property, it’s about the experience.

  
  

  Join seasoned STR investor Ashley Lang (29 units and counting) for a no-fluff, real-talk presentation on delivering 5-star guest experiences that actually grow your business.

  
  

  We’re talking:

  ✔️ How to create wow-factor moments without blowing your budget

  ✔️ Messaging strategies that prevent problems before they start

  ✔️ Handling guest drama like a pro (yes, even those guests)

  ✔️ Systems that make 5-star reviews the norm

  ✔️ The secret to turning one-time guests into loyal repeat bookers

  ✔️ How scale your STR portfolio

  
  

  Whether you’re managing your first unit or scaling a portfolio, this session will give you tangible tools to elevate your guest experience, and your bottom line.

  
  

  Speaker: Ashley Lang

  

  Ashley Lang  is a powerhouse real estate investor, short-term rental expert, and the founder of Clear Trail Properties. Since entering the short-term rental space in 2018, Ashley has built and scaled a high-performing STR portfolio rooted in one core belief: great design and great systems create great returns.

  
  

  She currently owns and operates 25+ short-term rental units across Arizona, Central Wisconsin, Northern Wisconsin, and Michigan’s Upper Peninsula, while also scaling a rapidly growing co-hosting company managing an additional 20+ units across the same markets. In addition, Ashley oversees 25+ long-term rentals and flips single-family homes alongside her partner, Buck.

  
  

  Ashley is known for her obsession with intentional STR design—from floor plans and furniture layouts to guest flow, durability, and the smallest finishing details. She believes design is not decoration; it’s a strategic tool that directly impacts occupancy, ADR, guest experience, and long-term asset performance. Her approach blends creativity with operational efficiency, ensuring properties are not only beautiful, but profitable and scalable.

  
  

  Beyond building her own real estate empire, Ashley is passionate about teaching and coaching other investors to shorten their learning curve, avoid costly mistakes, and create freedom through real estate-backed businesses. Her work empowers others to confidently turn a vision into a high-performing short-term rental operation.

  
  

  When she’s not running her companies, Ashley enjoys mountain biking, hiking, camping, and traveling with her boyfriend Buck, their son Korbin, and their four beloved bulldogs.

  
  

  WiscoREIA Milwaukee Meeting Always Meets on the 2nd Tuesday of the Month from 6:00 PM - 8:30 PM!

  
  

  Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!

  
  

  Meeting Location:

  DoubleTree Brookfield

  18155 W Bluemound Rd

  Brookfield, WI 53045

  Please enjoy food, drinks, and TIP YOUR SERVERS!

  
  

  Our Agenda

  5:45 - 6:00 pm Check-in

  6:00 - 6:45 pm Mini Vendor Tradeshow + Networking

  6:45 - 7:00 pm Haves & Wants

  7:00 - 8:30 pm Featured Presentation

  The meeting ends at 8:15 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.

  
  

  You can stay after the meeting as well to network! Remember to bring your deals!

  Our doors are open to EVERYONE!

  ***Make sure to pre-register***

  Click here to pre-register!

  Show details
• WiscoREIA Milwaukee: Self Storage Deep Dive

  • When
    10 Nov 2026
  •  
    6:00 PM
  • Location
    DoubleTree Milwaukee - Brookfield | 18155 W Bluemound Rd Brookfield, WI 53045

  Self Storage Deep Dive

  Click here to pre-register!

  
  

  Join Chris as he gets into the weeds of how he bought, stabilized, managed and grew his first self-storage facility located in Milton, WI

  
  

  In this meeting, you will learn:

  ✅ How he found it (68-units with 2.5 acres extra)

  ✅ Analyzing the numbers (original underwriting)

  ✅ Financing sources (private lender & bank à equity partner)

  ✅ Property management (old school to virtual)

  ✅ New construction of 108-Units (vision, plans, permitting, construction and being the GC)

  ✅ Why the right team and systems are CRITICAL

  
  

  This meeting is perfect for anyone who wants to get a peek behind the curtain and is interested in self-storage as a strategy. Whether you're a beginner or an experienced investor, you'll walk away with nuggets and insights that will help you take the next step.

  
  

  Speaker: Chris Hake

  

  Chris Hake – WiscoREIA Owner
  

  Real Estate Investor | Educator | Coach | Entrepreneur

  Chris Hake was the founder and driving force behind the rise of Madison REIA, which he launched in August 2012. In 2021, he merged Madison REIA with WiscoREIA, expanding its reach to ELEVEN monthly REIA meeting locations across Wisconsin and growing its community base of guests and members to over 1000 active investors and entrepreneurs.

  With more than 30 years of hands-on experience in real estate, Chris is passionate about giving back. He continues to lead monthly meetings in Madison and frequently shares the lessons he's learned from decades "in the trenches." Chris is most energized by helping new investors discover if real estate is the right path for them, and if so, guiding them to the best possible start for long-term success. He speaks regularly at events throughout Wisconsin and across the U.S., covering topics on real estate investing, business, and personal growth.

  A lifelong Madisonian, Chris began his investing journey with a house hack in 1994 and since been involved in hundreds of flips and rental properties. Over the years, he has raised more than $20 million to fund deals and has trained thousands of students through his local coaching programs. From 2006 to 2010, he also taught the Real Estate Investing course at Madison Area Technical College, where hundreds more learned the fundamentals from his real-world approach.

  Today, Chris focuses much of his energy on growing Just Simple Storage LLC, a storage investment company he founded that now owns 900 units across 9 facilities in Wisconsin, Illinois, and Michigan.

  Outside of real estate, Chris is a devoted husband to his wife, Suzanna, and a proud father to their three boys: Tyler, Tanner, and Trelan. He’s also a fan of classic muscle cars (especially Corvettes and Mustangs), and enjoys outdoor adventures like golf, fishing, and pickleball. At his core, Chris is committed to living out his Life and Business Vision each day, guided by strong values and a passion for helping others succeed.  

  Feel free to reach out to Chris at chrishake@gmail.com 

  
  

  WiscoREIA Milwaukee Meeting Always Meets on the 2nd Tuesday of the Month from 6:00 PM - 8:30 PM!

  
  

  Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!

  
  

  Meeting Location:

  DoubleTree Brookfield

  18155 W Bluemound Rd

  Brookfield, WI 53045

  Please enjoy food, drinks, and TIP YOUR SERVERS!

  
  

  Our Agenda

  5:45 - 6:00 pm Check-in

  6:00 - 6:45 pm Mini Vendor Tradeshow + Networking

  6:45 - 7:00 pm Haves & Wants

  7:00 - 8:30 pm Featured Presentation

  The meeting ends at 8:15 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.

  You can stay after the meeting as well to network! Remember to bring your deals!

  Our doors are open to EVERYONE!

  ***Make sure to pre-register***

  Click here to pre-register!

  Show details