WiscoREIA Investor Deep Dive
Why More Real Estate Investors Are Turning to Self Storage
Click here to pre-register!
Stop Starting Over Every Month.
If you've ever wondered whether self storage is worth looking at, this webinar is for you.
Join self storage investor and coach Alex Pardo as he shares why more investors are adding self storage to their investing toolbox without abandoning what they're already doing.
In this webinar, you'll discover:
• Why more experienced investors are moving into self storage.
• What makes self storage different from houses and rentals.
• How investors are finding and buying storage facilities today.
• Whether self storage is something you should seriously consider.
Who Should Attend?
This webinar is ideal for:
Wholesalers looking for larger opportunities.
Rental property owners wanting stronger cash flow.
Flippers looking to build long-term wealth.
Investors curious about commercial real estate.
Anyone looking to expand their investing opportunities without starting over.
Meet Alex Pardo
Alex Pardo is a self-storage owner, investor, and coach who helps real estate investors and W-2 professionals buy their first cash-flowing self-storage facility—often within 6 to 12 months—without needing prior experience or their own capital.
Before entrepreneurship, Alex was selected into General Electric’s prestigious Financial Management Program. Shortly after, he packed a backpack and spent 3½ months traveling across Europe, visiting 23 countries and 51 cities—an early signal that freedom, not comfort, would shape his life.
Alex entered real estate in 2005, building a highly successful single-family wholesaling and flipping business in Miami. Over the next 15+ years, he closed more than 750 transactions and founded multiple high-level mastermind communities for entrepreneurs seeking better businesses and better lives.
In 2020, despite running a profitable operation, Alex made the difficult decision to walk away from houses and transition into self-storage—without prior storage experience and without using his own money. He navigated the financial, operational, and identity challenges of that shift and went on to own multiple facilities across Florida and Mississippi, totaling over 100,000 net rentable square feet. Today, he continues to own and operate self-storage while actively structuring creative, relationship-driven deals.
Alex is the founder of Storage Wins, a coaching community and education platform designed to simplify self-storage investing and help everyday people move from confusion to confident action. His approach emphasizes clarity, relationships, creative deal structures, and what he calls relationship capital—the backbone of every deal he’s done.
He is also the host of the Storage Wins Podcast (formerly The Flip Empire Show), with over 760 episodes, where he shares real conversations, real lessons, and real stories from investors who are building freedom without trading their lives for it.
Most importantly, Alex is a man of faith, a devoted husband to his wife Natalie, and a proud father to his two daughters, Arianna and Alessia. Family, faith, and alignment come first—and everything he builds flows from that foundation.
Through his businesses, coaching, and content, Alex’s mission is simple:
help others achieve real freedom—financially, relationally, and personally—while living fully with the people who matter most.
Chris Hake – WiscoREIA Owner
Real Estate Investor | Educator | Coach | Entrepreneur
Chris Hake was the founder and driving force behind the rise of Madison REIA, which he launched in August 2012. In 2021, he merged Madison REIA with WiscoREIA, expanding its reach to ELEVEN monthly REIA meeting locations across Wisconsin and growing its community base of guests and members to over 1000 active investors and entrepreneurs.
With more than 30 years of hands-on experience in real estate, Chris is passionate about giving back. He continues to lead monthly meetings in Madison and frequently shares the lessons he's learned from decades "in the trenches." Chris is most energized by helping new investors discover if real estate is the right path for them, and if so, guiding them to the best possible start for long-term success. He speaks regularly at events throughout Wisconsin and across the U.S., covering topics on real estate investing, business, and personal growth.
A lifelong Madisonian, Chris began his investing journey with a house hack in 1994 and since been involved in hundreds of flips and rental properties. Over the years, he has raised more than $20 million to fund deals and has trained thousands of students through his local coaching programs. From 2006 to 2010, he also taught the Real Estate Investing course at Madison Area Technical College, where hundreds more learned the fundamentals from his real-world approach.
Today, Chris focuses much of his energy on growing Just Simple Storage LLC, a storage investment company he founded that now owns 900 units across 9 facilities in Wisconsin, Illinois, and Michigan.
Outside of real estate, Chris is a devoted husband to his wife, Suzanna, and a proud father to their three boys: Tyler, Tanner, and Trelan. He’s also a fan of classic muscle cars (especially Corvettes and Mustangs), and enjoys outdoor adventures like golf, fishing, and pickleball. At his core, Chris is committed to living out his Life and Business Vision each day, guided by strong values and a passion for helping others succeed.
Feel free to reach out to Chris at chrishake@gmail.com
12:00nn to 1:00pm
Online Event
WiscoREIA Virtual Lunch and Learn!
Networking is Important and so is Lunch!
Pre-registering is a REQUIREMENT to get the Meeting link
All new and experienced investors are welcome!
WiscoREIA Networking Lunch is an informal networking opportunity to meet other like-minded real estate investors, make valuable connections, and learn.
*Pre-register for this event to receive the Google Meet link in your email.
Host: Chris Hake
Chris is the founder and visionary of the Madison Real Estate Investors Association (REIA), Master Investor Academy and JSS Mastery Partnership Program. Chris has decades of real estate investing experience and has seen (and smelled) more distressed properties than he cares to admit.
Chris has been a Madisonian for over 49 years and investing in the Madison real estate market for 30 years. Since doing his first house hack in 1994, he has been involved with 100's of house flips, 100’s of rentals, raised over 15 million dollars to fund those deals and had 1000's of students come through his local training and coaching programs. Chris has a master's degree in the school of hard knocks.
Between 2006-2010 Chris taught the Real Estate Investing course at Madison Area Technical College, which saw 100's of students come through his classes. In July 2012, Chris founded The Madison REIA and in July 2021 merged with Wisco REIA which now has 10 REIA locations across Wisconsin, bringing the combined membership to well over 500!
Chris's company Just Simple Storage, LLC owns ten facilities and manages 1000+ self-storage units in WI, IL and MI. Chris also started a commercial storage development company in 2024.
On a personal note, Chris and his wife, Suzanna, have three children, Tyler, Tanner and Trelan. He also has two dogs, Kona and Hemi. Chris loves classic muscle cars (Corvettes), all outdoor sports, especially golf, and fishing. As a husband, father, businessman, and real estate investor, Chris holds true to his core values and lives his Life and Business Vision plan.
This Meeting is FREE!!
Meeting Location:
Google Meet Online Meetings
*Pre-register for this event to receive the Meeting link in your email.
Click here to pre-register
Visit our website for all upcoming meetings!! WiscoREIA - Events
Hosted by: WiscoREIA
REI Blueprint: Fall 2026 Real Estate Investing Training
Build the Knowledge, Skills, and Confidence to Start Investing
Whether your goal is to flip houses, build rental income, wholesale properties, or create win-win creative financing deals, this 8-week training program will give you a practical roadmap to get started.
✅ Learn the fundamentals of successful real estate investing from experienced investors
✅ Understand multiple investing strategies and determine which fits your goals
✅ Analyze real-world deals and learn how investors evaluate opportunities
✅ Explore creative financing techniques that can help you close more deals
✅ Learn how technology and AI can streamline your investing business
✅ Access recordings of every session so you never fall behind
✅ Connect with other aspiring and active investors in a collaborative learning environment
Understanding the real estate investing landscape and creating your personal investing roadmap.
How investors consistently find motivated sellers and off-market opportunities.
Learn to evaluate opportunities and structure deals that work for all parties.
Develop confidence in making offers, negotiating terms, and understanding agreements.
Budgeting renovations, working with contractors, and avoiding costly mistakes.
Traditional lending, private money, hard money, partnerships, and more.
Flips, rentals, wholesales, seller financing, and choosing the best path for each deal.
Present a complete deal analysis and investment strategy in a hands-on capstone exercise.
✅ A clear understanding of multiple real estate investing strategies
✅ A framework for evaluating opportunities with confidence
✅ Practical tools, resources, and templates you can use immediately
✅ A network of fellow investors and industry professionals
✅ An actionable plan to pursue your first—or next—investment deal
Call to Action!
Cost
Non-Members: $247
WiscoREIA Growth Members: All included
Bonus: Templates, deal calculators, and scripts included for all students!
Space is limited, and pre-registration is required to receive the meeting link.
Hosts: Ken Collins
Ken's journey began in the field of social work and psychotherapy, where he dedicated a decade to helping others navigate their personal challenges. Seeking new horizons, he transitioned into the tech industry, joining Hewlett-Packard. Over the next 24 years, he evolved from a Computer Engineer to a Global Project Manager, culminating in his leadership of the Global Sales Lead program, which under his stewardship generated nearly $1 billion in sales each year.
In 2016, Ken pivoted to real estate investing, initially employing the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) method. Upon retiring from corporate life, he focused on creative deal structuring, mastering techniques like Subject-To (Sub2), Lease/Options, and Land Trusts. His portfolio includes over 50 Real Estate transactions in the last 8 years, ranging from mobile homes, single family and multifamily properties, showcasing his versatility and expertise in the real estate market.
Ken credits much of his real estate knowledge and sharpened skills to his active participation in the many WiscoREIA Madison education programs. Through joining their Coaching Program, completing the Blueprint course, and engaging in numerous educational opportunities including hands-on property tours and weekend training events from a variety of speakers sponsored by the REIA, Ken has continuously expanded his expertise in real estate.
Ken is renowned for his proficiency in lead generation and deal negotiation, leveraging a multitude of creative strategies to craft win-win scenarios in real estate. He now steps into his role as a coach for aspiring real estate investors, eager to share his knowledge and experience. He is always on the lookout for personal growth opportunities, being an active member of groups like Lifeonaire and the Generations of Wealth Mastermind group, which further fuel his passion for continuous learning and development.
With a life that beautifully blends family, community, technology, and real estate, Ken Collins is not just a coach but a mentor who understands the art of building wealth through real estate while maintaining a life of balance and fulfillment.
Jennie Buah
I kicked off my real estate career as an investor in 2012 with a spontaneous decision to rent out my Madison condo. I became a property manager within 24 hours of posting... with a lease from the internet and sheer luck.
I found REIAs later in my career and am thrilled to be one of the WiscoREIA hosts in my hometown, Green Bay. I was also on the board of the Fox Valley Apartment Association in 2023/2024.
As an investor, I focus on flipping/renting single families in the Fox Valley. I am also an investor-friendly real estate agent and own Fox Valley Staging and Design - a property design business that specializes in remodels, listing preparation, short term furnishing, and interior design.
I'm a proud Green Bay native now living in Appleton with my two adventurous boys, Damian and Bryce.
The Tough Money Experience
WiscoREIA | Factum Financial
Location
525 Junction Road Suite 6500 Madison, Wisconsin 53717
Date and Time
Friday, October 23rd
10:00 AM - 2:00 PM CST
Are You Building Wealth… or Just Chasing the Next Deal?
Many real estate investors are making deals, collecting rent, and growing their portfolios—but still feel uncertain about their financial future.
Despite generating income, it's surprisingly common to struggle with inconsistent cash flow, limited liquidity, weak savings habits, and uncertainty about whether you're truly on track to achieve financial freedom.
That's where The Tough Money Experience comes in.
This hands-on workshop is designed specifically for real estate investors who want greater clarity, confidence, and control over their finances. Through the Tough Money Workbook and a proven step-by-step process, you'll learn how to evaluate your current financial position, identify gaps, and build a roadmap toward long-term wealth.
At the core of this experience are the five most important financial questions everyone should be able to answer:
✅ How much passive income you truly need to create the lifestyle you want
✅ Whether you're saving enough to reach your financial goals
✅ The ideal amount of cash reserves needed to protect yourself and capitalize on opportunities
✅ How to determine if your current financial environment is helping—or hurting—your wealth-building efforts
✅ How to evaluate and improve your money management habits
If you're like most investors, you may not have clear answers to all of these questions—and that's exactly why this workshop is so valuable.
Whether you're just getting started or already own multiple properties, you'll leave with actionable insights, practical tools, and a clearer understanding of how to align your finances with your investing goals.
Join us for this unique experience and walk away with a personalized framework for making smarter financial decisions, reducing stress, and creating a stronger foundation for long-term success.
Don't miss this opportunity to gain the financial clarity every investor needs.
Featured Speakers
Brian Fleming, Wealth Strategist & IBC Practitioner
and
Kyle Fuller, Owner of Factum Financial
More Deals, More Profits, More Freedom Workshop
Ready to move beyond theory and start building a real estate investing business that consistently produces deals?
In this hands-on workshop, you'll learn the complete process of finding, negotiating, and closing profitable real estate deals—from identifying motivated sellers to structuring offers that create win-win solutions. Whether you're new to investing or looking to sharpen your acquisition skills, this workshop will provide practical, real-world strategies you can implement immediately.
Topics include:
✅ Finding motivated sellers instead of competing for ordinary deals
✅ Choosing the right markets and building targeted seller lists
✅ Creating marketing that gets responses and generates leads
✅ Following up effectively to turn prospects into opportunities
✅ Evaluating leads and recognizing profitable deals
✅ Having productive conversations that uncover seller motivation
✅ Structuring offers and negotiating terms that work for everyone involved
✅ Using contracts properly to control and protect your deals
✅ Avoiding common mistakes that can derail transactions
✅ Building a repeatable system for generating consistent deal flow
By the end of this workshop, you'll leave with a clear roadmap for finding more deals, increasing profits, and creating the freedom that comes from a well-run real estate investing business.
Goodman Community Center, Ironworks Building - Rashke Room
149 Waubesa St.
Madison, WI 53704
Workshop Schedule
9:00 AM – 4:00 PM
Working Lunch at 1:00 PM
We'll break for lunch at 1:00 PM, giving attendees time to grab food and return. During lunch, we'll host an interactive Q&A session, allowing you to get your questions answered, dive deeper into the material, and learn from real-world scenarios while you eat.
By the end of the day, you'll walk away with a clearer, more complete roadmap for building a real estate investing business that produces actual deals—not just more information.
Back in 2001, Tom was broke, overwhelmed with debt, and stuck in a 9-to-5 job that left him wanting more out of life.
Then came a life-changing moment.
A near-death experience while rafting forced him to take a hard look at the path he was on—and pushed him to find a way out.
That path became real estate investing.
What started as a desperate search for freedom turned into a journey that completely transformed his life—personally and financially. Hundreds of deals later, Tom now shares the same proven frameworks and strategies that helped him break free, so others can do the same.
Don't miss this opportunity to gain practical knowledge, proven systems, and actionable strategies that you can put to work immediately. Reserve your seat today and take the next step toward closing more deals, increasing your profits, and creating the freedom that real estate investing can provide!
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