Don’t be left behind: Crypto Understanding for the Real Estate Investor
Click here to pre-register!
Crypto is no longer a fringe idea—it’s quickly becoming a new layer of the financial world. Much like real estate, lending, taxes, and asset protection, digital money is something investors will increasingly operate within, whether we embrace it or not.
In this session, we’ll break crypto down in plain, practical language—what it actually is, why it exists, where people commonly get burned, and how long-term investors think about it as a small but meaningful complement to a real estate portfolio.
This isn’t about hype or telling you what to buy. It’s about understanding the technology and financial shift your kids and grandkids will use for money, contracts, and moving value, so you can approach it with clarity and confidence instead of fear.
Speaker: Jeff Herda
Jeff Herda is a real-world investor and helps educate everyday investors understand crypto without hype. He began investing in real estate in the early 2000s and started exploring crypto around 2012—long before it became mainstream. Today Jeff is actively involved across the crypto landscape, including passive bot income strategies, token accumulation bots, long-term holdings, and “passively-active” trading on both centralized exchanges and DeFi networks. He also holds crypto exposure through stocks and ETFs.
Jeff’s approach is built on education,
patience, and risk discipline—because in crypto, enthusiasm without understanding can get expensive fast. He encourages beginners to start small, treat early steps as “tuition,” and never invest money that would change their life if lost. As the founder of Prestige Consulting (PrestigeConsultingWi.com) and facilitator of an online crypto group, Jeff focuses on helping business owners, individuals, and private investors gain clarity, simplify growth, and keep more of what they earn.
WiscoREIA's Madison Meeting Always Meets on the 2nd Monday of the month from
5:30 pm - 8:15 pm!
Hosts: Chris Hake & Ken Collins
Chris is the founder and visionary of the Madison Real Estate Investors Association (REIA), Master Investor Academy and JSS Mastery Partnership Program. Chris has decades of real estate investing experience and has seen (and smelled) more distressed properties than he cares to admit.
Chris has been a Madisonian for over 49 years and investing in the Madison real estate market for 30 years. Since doing his first house hack in 1994, he has been involved with 100's of house flips, 100’s of rentals, raised over 15 million dollars to fund those deals and had 1000's of students come through his local training and coaching programs. Chris has a master's degree in the school of hard knocks.
Between 2006-2010 Chris taught the Real Estate Investing course at Madison Area Technical College, which saw 100's of students come through his classes. In July 2012, Chris founded The Madison REIA and in July 2021 merged with Wisco REIA which now has 10 REIA locations across Wisconsin, bringing the combined membership to well over 500!
Chris's company Just Simple Storage, LLC owns ten facilities and manages 1000+ self-storage units in WI, IL and MI. Chris also started a commercial storage development company in 2024.
On a personal note, Chris and his wife, Suzanna, have three children, Tyler, Tanner and Trelan. He also has two dogs, Kona and Hemi. Chris loves classic muscle cars (Corvettes), all outdoor sports, especially golf, and fishing. As a husband, father, businessman, and real estate investor, Chris holds true to his core values and lives his Life and Business Vision plan.
Ken's journey began in the field of social work and psychotherapy, where he dedicated a decade to helping others navigate their personal challenges. Seeking new horizons, he transitioned into the tech industry, joining Hewlett-Packard. Over the next 24 years, he evolved from a Computer Engineer to a Global Project Manager, culminating in his leadership of the Global Sales Lead program, which under his stewardship generated nearly $1 billion in sales each year.
In 2016, Ken pivoted to real estate investing, initially employing the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) method. Upon retiring from corporate life, he focused on creative deal structuring, mastering techniques like Subject-To (Sub2), Lease/Options, and Land Trusts. His portfolio includes over 50 Real Estate transactions in the last 8 years, ranging from mobile homes, single family and multifamily properties, showcasing his versatility and expertise in the real estate market.
Ken credits much of his real estate knowledge and sharpened skills to his active participation in the many WiscoREIA Madison education programs. Through joining their Coaching Program, completing the Blueprint course, and engaging in numerous educational opportunities including hands-on property tours and weekend training events from a variety of speakers sponsored by the REIA, Ken has continuously expanded his expertise in real estate.
Ken is renowned for his proficiency in lead generation and deal negotiation, leveraging a multitude of creative strategies to craft win-win scenarios in real estate. He now steps into his role as a coach for aspiring real estate investors, eager to share his knowledge and experience. He is always on the lookout for personal growth opportunities, being an active member of groups like Lifeonaire and the Generations of Wealth Mastermind group, which further fuel his passion for continuous learning and development.
With a life that beautifully blends family, community, technology, and real estate, Ken Collins is not just a coach but a mentor who understands the art of building wealth through real estate while maintaining a life of balance and fulfillment.
Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!
Our Agenda:
5:30 PM – Registration Check-In & Networking
• Informal networking with fellow investors
6:00 PM – Meeting Kickoff
• Welcome by Host and/or Co-Host
• WiscoREIA PowerPoint / announcements and updates
• Sponsor Introductions
• Haves & Wants – Share deals, services, and resources
6:30 PM – Deal Case Study
• Breakdown of a real deal with teachable moments (good, bad, ugly)
7:00 PM – Networking Breakouts
• Guest Orientation with Host
• Member & Sponsor general breakout for continued connection
7:15 PM – Main Presentation
• Host introduces Guest Speaker
8:15 PM – Closing Remarks
• Final thoughts and upcoming events
• Invitation to the "Meeting After the Meeting" for more networking
NEW Location:
Vintage Brewing Co. Madison
674 S Whitney Way
Madison, WI 53711
Please enjoy food, drinks, and TIP YOUR SERVERS!
The meeting ends at 8:15 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.
You can stay after the meeting as well to network! Remember to bring your deals!
Our doors are open to EVERYONE!
***Make sure to pre-register - We are now Cashless***
Click here to pre-register!
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