Applying FPG’s 5-4-3 Framework & The 6 Human Needs to Close More Deals with Speed and Integrity
Click here to pre-register!
Move Faster, Close Smarter: Master Sales Without Pressure
Speed in sales doesn’t have to come at the cost of trust, clarity, or profit. In this session, George Tait will break down FPG’s 5-4-3 Sales Framework and the 6 Human Needs model, showing how top performers create certainty, remove friction, and increase close rates—without pressure or manipulation.
With over 20 years of experience in high-ticket residential construction and insurance-based selling, George will share actionable strategies to understand human psychology, streamline your process, and get better results—faster.
Whether you’re an investor, wholesaler, landlord, or contractor, you’ll walk away with tools you can immediately apply to your own acquisition and sales conversations.
In This Session, You’ll Learn:
✅ A practical breakdown of FPG’s 5-4-3 Sales Framework
✅ The psychological drivers behind every buying decision
✅ How to eliminate “Let me think about it” from your conversations
✅ How to identify and respond to your prospect’s dominant human need
✅ A simple way to categorize buyers and tailor your message instantly
✅ How to create urgency without pressure
✅ Why faster doesn’t mean rushed—and how to move deals forward with discipline
✅ How to build a repeatable sales system that works beyond personality
✅ Why increasing certainty naturally boosts close rates
You don't want to miss this one!
Speaker: George Tait
George Tait is Co-Owner of Rock & Tait Exteriors, a Chippewa Valley-based construction company specializing in roofing, siding, and whole-home performance solutions. Since founding the company in 2002 at age 19, George has helped scale Rock & Tait into a multi-million-dollar operation by building structured sales systems that prioritize certainty, clarity, and consistent execution.
George is a dedicated practitioner of FPG’s 5-4-3 Sales Framework and the 6 Human Needs model, applying these principles to high-ticket residential construction and insurance restoration. He is passionate about helping entrepreneurs increase speed, close rate, and confidence—without sacrificing trust or long-term relationships.
WiscoREIA's Eau Claire Meeting Always Meets on the 2nd Tuesday of the month from
6:30 pm - 9:00 pm!
Hosts: Shaun Tutor & Ryan Gray
Shaun became interested in real estate in 2020. He has a home improvement company, Tutor Transformations, and investing companies, where he focuses on flipping and BRRRRing real estate with his brother. They flip about 10 houses a year, and do unit turnovers and home renovations throughout the year for customers as well. Shaun and his wife, Sam, have a podcast called “Tutors of Life” where they research life, so you don’t have to.
Shaun loves business, real estate, and investing, which are the main topics he discusses on his podcast. He built his first company in 2017 and sold it in November of 2021 to focus on real estate full time. Shaun enjoys spending time with his wife, daughter and dog, Mimi, and taking cruises around the city to find the next best deal.
Ryan began in real estate and business in 2017. He owns Stable Living LLP which has 14 licensed Adult Family Homes and does in-home care for over 80 clients. This business employs over 100 staff and is where a lot of my time is spent.
Ryan has grown a portfolio of rentals that has 550 doors currently. The majority of the acquisitions have been done using creative financing with little money down. My focus is on structuring deals with creative finance and finding deals off market. My wife Eva
Gray is a CPA who focuses on tax planning, mastering business plans, and self-managing the properties. He also started a flipping and wholesaling business called 715 Home Buyers with Brandon Anderson which does over 20 transactions a year.
Ryan also has two children Josephine and Drew. They love to go camping together in the summer and vacationing in the winter. In his free time, he also likes to play baseball, deer hunt, and ride motorcycles.
Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!
**Location**
The Growler Guys (Back Room)
2832 London Rd.
Eau Claire, WI 54701
Please enjoy food, drinks, and TIP YOUR SERVERS!
6:30 pm - 7:00 pm - Doors open early for Networking
7:00 pm - 9:00 pm - Speaker Presentation
The meeting ends at 9:00 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.
You can stay after the meeting as well to network! Remember to bring your deals!
Our doors are open to EVERYONE!
***Make sure to pre-register***
Click here to pre-register!
%20copy.png)
%20kopya.png)